BLOOMINGDALE’S ENLISTS BEETLE BAILEY AND POPEYE FOR MILITARY CHIC NATIONWIDE RETAIL PROGRAM INSPIRED BY THE COMIC ICONS

Bloomingdale’s and bloomingdales.com to Showcase Limited-Edition Merchandise for Men and Boys from Oct. 1 to Jan. 31

  Looking for a few good men to join its ranks, Bloomingdale’s has recruited two of the most iconic military characters of all time — Beetle Bailey and Popeye the Sailor — for an innovative program with one of the nation’s most prominent retailers. Through a unique collaboration with King Features Syndicate and fashion innovator Darren Romanelli, known for his popular fashion brand Dr. Romanelli (DRx), Beetle Bailey and Popeye will serve as the inspiration behind an exclusive Americana and military-infused collection for men and boys. Debuting nationwide at 34 Bloomingdale’s stores this fall, the limited-edition merchandise will feature high-end apparel, accessories, and collectible items from renowned brands including Converse, Medicom, Psycho Bunny, Junk Food Clothing and Altru, among others.

Beetle Bailey has called to duty his military counterpart Popeye for this exciting national retail program that brings together the world’s laziest private and the mightiest mariner for the first time in history. Combining the original cartoon designs of legendary Beetle Bailey cartoonist Mort Walker and Popeye creator Elzie Crisler Segar with today’s hottest fashion trends, Darren Romanelli has curated a collection that stays true to the classic properties and celebrates both the Army and Navy. The retail program has been in development for several months following an initial showcase which starred Beetle Bailey earlier this year at PROJECT New York, the leading advanced contemporary fashion event, where it there captured the attention of Bloomingdale’s.

From Oct. 1 through Jan. 31, Bloomingdale’s will have special boutiques dedicated to the major retail program in-store and will feature the product on bloomingdales.com. The Beetle Bailey and Popeye collection will feature 52 SKUs of high-concept merchandise ranging in price from $26 to $1785 for an array of exclusive items, including Converse shoes, Medicom collectibles, jackets, sweaters, pants, t-shirts, bags and hats. Bloomingdale’s will showcase the program during its annual “New York Nights” events that will take place on October 12 at 12 store locations around the country.

Bloomingdale’s flagship 59th Street store in Manhattan will be prominently spotlighting the Beetle Bailey and Popeye collection in their famed Third Avenue windows from October 6-17.